I went to buy ice cream and noticed that Haagen Dazs has a new sub-brand that they're pushing: Haagen Dazs Reserve. Haagen Dazs Reserve (HDR) is a dollar or two more expensive than regular Haagen Dazs and seems to have a slightly higher fat content. I imagine the product is meant to compete in the increasingly crowded premium ice-cream market (even Vosges now has an ice-cream product) -- Though, HDR is still a bit cheaper than other really high end products (I've seen Voseges for $6.99 and HDR for $4.99 - regular HD normally goes for around $2.99 to $3.50).
You can kind of get a sense of what HD is going for with HDR by comparing product web pages for HD chocolate and HDR Amazon Valley.
The former gives a two sentence description of the flavor and a link to the ingredients and nutritional facts. The later talks of the flavor notes, inspiration, food pairing possibilities, and wine pairing possibilities. The Amazon Chocalate would go perfectly, for instance, with "Dessert reds, including late harvest Zinfandels or Banyuls from France." Thats a bit much, no? But its probably the cheapest ice cream product with "hints of chili" on the market.
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